Cultures and Self-Construals: Implications for Processing Advertising Messages
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Cultures and Self-Construals: Implications for Processing Advertising Messages
Scholar Information
Grantee
Ching-Ching Chang
Department
Department of Advertising
Host Institutions
Faculty
Dr. James Fishkin
Host Department
Department of Communications