Affective Responses and Advertising Effects
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Affective Responses and Advertising Effects
Scholar Information
Grantee
Fredericus Pieters
Title
Assistant Professor
Department
Department of Economic Sociology and Psychology
Host Institutions
Faculty
Prof. Jerry Olson
Host Department
Department of Marketing