U.S. Scholars

U.S. Scholars

Explore opportunities for U.S. citizens to go abroad with the Fulbright Scholar Program. With more than 800 awards annually to 135+ countries, find the right Fulbright for you.

Non-U.S. Scholars

Non-U.S. Scholars

Each year roughly 850 faculty and professionals from around the world receive Fulbright Scholar awards for advanced research and university lecturing in the United States. Individual awards are available to scholars from over 100 countries.

Non-U.S. Scholars

U.S. Institutions

U.S. Higher Education institutions are instrumental to the success of the Fulbright mission. They are key allies in advancing the goal of sharing knowledge across communities, promoting mutual understanding across nations and improving lives around the world.

U.S. Institutions

Alumni

Learn how alumni can continue to stay connected and engage with the Fulbright program.

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Visit the Fulbright Scholar Directory to view the opportunities pursued by more than 50,000 alumni.

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Affective Responses and Advertising Effects

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Affective Responses and Advertising Effects

Scholar Information

Grantee

Fredericus Pieters

Title

Assistant Professor

Institution

Erasmus University

Department

Department of Economic Sociology and Psychology

Host Institutions

Institution

Pennsylvania State University

Faculty

Prof. Jerry Olson

Host Department

Department of Marketing