Affective Responses and Advertising Effects

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Affective Responses and Advertising Effects

Scholar Information

Grantee
Fredericus Pieters
Title
Assistant Professor
Institution
Department
Department of Economic Sociology and Psychology
Host Institutions
Faculty
Prof. Jerry Olson
Host Department
Department of Marketing