Buyer-Seller Relationships and Relational Performance in Industrial Markets
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Buyer-Seller Relationships and Relational Performance in Industrial Markets
Scholar Information
Title
Associate Professor
Department
Department of Business Administration
Host Institutions
Faculty
Dr. Richard P. Bagozzi
Host Department
Department of Marketing