The Role of Strategic Marketing Management in Improving Corporate Performance
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
The Role of Strategic Marketing Management in Improving Corporate Performance
Scholar Information
Department
School of Management
Host Institutions
Faculty
Dr. Marjorie A. Lyles
Host Department
Department of Management
Faculty
Dr. Suresh Tadisina
Host Department
Department of Management