MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY
Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Digital Comm & Media/Multimedia
Scholar Information
Grantee
Anita Ciunova Shuleska
Title
Professor
Host Institutions
Institution
Faculty
Chike Anyaegbunam