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Cultural Orientation and Loyalty Reward Donation During the Covid-19 Crises: The Moderating Role of Powerlessness

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Hospitality & Recreation Marketing Oper

Academic Year

Dates

August 2022 - February 2023

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Cultural Orientation and Loyalty Reward Donation During the Covid-19 Crises: The Moderating Role of Powerlessness

Scholar Information

Grantee

Hsin-Hui Hu

Title

Specialist

Institution

Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ)

Host Institutions

Institution

University of Denver

Host Department

Knoebel School of Hospitality Management