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Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Academic Year

Dates

September 2004 - February 2005

Flex

No

Scholar type

U.S. Scholar

Project Title

Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally

Scholar Information

Grantee

Paul Chao

Title

Professor

Institution

Eastern Michigan University

Host Institutions

Institution

Zhongshan University