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An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Academic Year

Dates

January 2002 - April 2002

Flex

No

Scholar type

U.S. Scholar

Project Title

An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs

Scholar Information

Grantee

Paul Hensel

Title

Assistant Dean

Institution

University of New Orleans

Host Institutions

Institution

University of Porto