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A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

March 2009 - August 2009

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Scholar Information

Grantee

Ming-Sung Cheng

Title

Associate Professor

Institution

National Central University

Host Institutions

Institution

University of North Texas

Faculty

Lou E. Pelton

Host Department

Department of Marketing and Logistics