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Cross Cultural Analysis of the Determinants of Brand Equity in Service Industries: Comparison Between Higher Education Services in Egypt and United States

Program

Fulbright Visiting Scholar Program

Program Country

Egypt

Grant Activity Type

Research

Discipline

Business

Academic Year

2006-2007

Dates

September 2006 - November 2006

Flex

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Cross Cultural Analysis of the Determinants of Brand Equity in Service Industries: Comparison Between Higher Education Services in Egypt and United States

Scholar Information

Grantee

Maha Moustafa Mourad

Title

Assistant Professor

Institution

Misr International University

Department

Faculty of Business Administration and International Trade

Host Institutions

Institution

George Washington University

Faculty

Dr. Salah Hassan

Host Department

Department of Marketing