Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data
Scholar Information
Department
Graduate School of Economics and Management
Host Institutions
Faculty
Dr. Greg M. Allenby
Host Department
Department of Marketing and Logistics