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Integrating Logistics Techniques and Marketing Management to Build the Framework and Theory of New Business Models

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

March 2006 - August 2006

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Integrating Logistics Techniques and Marketing Management to Build the Framework and Theory of New Business Models

Scholar Information

Grantee

Tzong-Ru Lee

Title

Professor

Institution

National Chung Hsing University

Department

Department of Marketing

Host Institutions

Institution

University of Tennessee, Knoxville

Faculty

Dr. Way Kuo

Host Department

Department of Industrial and Information Engineering