Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Measuring Market Performance - Assessing Correlation Between Market Orientation, Business Performances and Scope of Using Marketing Metrics: European and American Perspectives
Scholar Information
Grantee
Robert Kozielski
Title
Assistant Professor
Institution
Department
Department of Marketing
Host Institutions
Institution
Faculty
Prof. Elliot Maltz
Host Department
Department of Marketing