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A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

August 2005 - August 2006

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions

Scholar Information

Grantee

Dahai Dong

Title

Professor and Associate Dean

Institution

Dalian University Technology

Department

School of Management

Host Institutions

Institution

Ohio State University

Faculty

Dr. Robert E. Burnkrant

Host Department

Department of Marketing and Logistics