A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions
Scholar Information
Title
Professor and Associate Dean
Department
School of Management
Host Institutions
Faculty
Dr. Robert E. Burnkrant
Host Department
Department of Marketing and Logistics