Cross-National Study on the Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country of Origin Information
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Lecturer, Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Cross-National Study on the Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country of Origin Information
Scholar Information
Title
Associate Professor
Department
School of Management and International Relations
Host Institutions
Host Department
Center for International Business Education and Research