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Is Integrated Marketing Communication (IMC) a More Reasonable Representation of Market-Oriented Philosophy?

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

August 2004 - November 2004

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Is Integrated Marketing Communication (IMC) a More Reasonable Representation of Market-Oriented Philosophy?

Scholar Information

Grantee

Albert Caruana

Title

Associate Professor

Institution

University of Malta

Department

Center for Communication Technology

Host Institutions

Institution

San Diego State University

Faculty

Prof. Michael Belch

Host Department

Department of Marketing