Is Integrated Marketing Communication (IMC) a More Reasonable Representation of Market-Oriented Philosophy?
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Is Integrated Marketing Communication (IMC) a More Reasonable Representation of Market-Oriented Philosophy?
Scholar Information
Title
Associate Professor
Department
Center for Communication Technology
Host Institutions
Faculty
Prof. Michael Belch
Host Department
Department of Marketing