Influencing Factors on the Reciprocal Effects of Brand Extension

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Influencing Factors on the Reciprocal Effects of Brand Extension

Scholar Information

Grantee
Cheng-Hsui Chen
Title
Professor and Chair
Department
Department of Business Administration
Host Institutions
Faculty
Dr. C. Whan Park
Host Department
Marketing Department