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Split-Second Measurement and Analysis of Television Commercials

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

January 2003 - May 2003

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Split-Second Measurement and Analysis of Television Commercials

Scholar Information

Grantee

Josephine Elpers

Title

Postdoctoral Scholar

Institution

University of Groningen

Department

Department of Marketing, Faculty of Economics

Host Institutions

Institution

University of Texas at Austin

Faculty

Dr. Wayne D. Hoyer

Host Department

Department of Marketing