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Toward a Framework of Applying and Assessing the Marketing in Small and Medium Enterprises: A Comparative Approach

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

January 2001 - January 2004

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Toward a Framework of Applying and Assessing the Marketing in Small and Medium Enterprises: A Comparative Approach

Scholar Information

Grantee

Petru Sandu

Title

Associate Professor

Institution

University of Suceava

Department

Department of Business

Host Institutions

Institution

Ohio State University

Faculty

Dr. Martha Cooper

Host Department

Department of Marketing