Toward a Framework of Applying and Assessing the Marketing in Small and Medium Enterprises: A Comparative Approach
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Toward a Framework of Applying and Assessing the Marketing in Small and Medium Enterprises: A Comparative Approach
Scholar Information
Title
Associate Professor
Department
Department of Business
Host Institutions
Faculty
Dr. Martha Cooper
Host Department
Department of Marketing