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The History of American Marketing as an Academic Discipline

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

The History of American Marketing as an Academic Discipline

Scholar Information

Grantee

Franck Cochoy

Title

Teaching Assistant

Institution

University of Toulouse Le Mirail

Department

Raymond Ledrut Institute of Social Sciences

Host Institutions

Institution

Northwestern University

Faculty

Professor Sidney J. Levy

Host Department

Department of Marketing