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Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems

Scholar Information

Grantee

Shan-Yu Chou

Title

Associate Professor

Institution

National Taiwan University

Department

Department of Business Administration

Host Institutions

Institution

University of California, Berkeley

Faculty

Dr. J. Miguel Villas-Boas

Host Department

Department of Marketing