Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Scholar Information
Title
Associate Professor
Department
Department of Business Administration
Host Institutions
Faculty
Dr. J. Miguel Villas-Boas
Host Department
Department of Marketing