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The Effect of Music and Involvement on Ad Effectiveness

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

The Effect of Music and Involvement on Ad Effectiveness

Scholar Information

Grantee

Chein-Huang Lin

Title

Professor

Institution

National Central University

Department

Department of Business Administration

Host Institutions

Institution

University of California, Berkeley

Faculty

Professor David A. Aaker

Host Department

School of Business

Institution

University of California, Berkeley

Faculty

Professor James M. Carman

Host Department

School of Business