Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Tourism
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions

Scholar Information

Grantee
Rong Da Liang
Title
Associate Professor
Host Institutions
Faculty
Cihan Cobanoglu
Host Department
College of Hospitality and Technology Leadership