Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions
Scholar Information
Title
Associate Professor
Host Institutions
Host Department
College of Hospitality and Technology Leadership