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Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Tourism

Academic Year

Dates

August 2015 - July 2016

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Assessing the Impact of Co-Branding of Theme Park and Leisure Equipment on Tourists' Reactions

Scholar Information

Grantee

Rong Da Liang

Title

Associate Professor

Institution

National Kaohsiung Universiy of Hospital

Host Institutions

Institution

University of South Florida, Sarasota-Manatee

Faculty

Cihan Cobanoglu

Host Department

College of Hospitality and Technology Leadership