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Brand Management in the Public Sphere: A Study on the Theories and Practices of American City Branding

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Public Administration

Specialization

Public Administration

Academic Year

Dates

December 2014 - November 2015

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Brand Management in the Public Sphere: A Study on the Theories and Practices of American City Branding

Scholar Information

Grantee

Chunying Wen

Title

Professor

Institution

Communication University of China

Host Institutions

Institution

Purdue University

Faculty

Liping Cai