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A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Communications

Academic Year

Dates

September 2013 - July 2014

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers

Scholar Information

Grantee

Shengdong Lin

Title

Professor and Chair

Institution

Xiamen University

Host Institutions

Institution

University of Rhode Island

Faculty

Norbert Mundorf

Host Department

Department of Communications Studies