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Consumers' Green Dilemma: Tasting the World versus Reducing Carbon Footprints

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Marketing

Academic Year

Dates

September 2014 - November 2014

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Consumers' Green Dilemma: Tasting the World versus Reducing Carbon Footprints

Scholar Information

Grantee

Petra Riefler

Title

Assistant Professor

Institution

University of Vienna

Host Institutions

Institution

University of North Carolina at Chapel Hill