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Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective

Program

Fulbright Visiting Scholar Program

Program Country

Egypt

Grant Activity Type

Lecturer, Research

Discipline

Business

Specialization

Marketing

Academic Year

2014-2015

Dates

January 2015 - September 2015

Flex

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective

Scholar Information

Grantee

Mohamed Hassan

Title

Assistant Professor

Institution

Faculty of Commerce, Cairo University

Host Institutions

Institution

George Washington University

Faculty

Salah Hassan

Host Department

English Department