Marketing Charity Donation as Luxury? Comparison Between the U.S. and China
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Specialization
Marketing Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Marketing Charity Donation as Luxury? Comparison Between the U.S. and China
Scholar Information
Title
Associate Professor
Host Institutions
Host Department
Lilly Family School of Philanthropy