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Consumer Ethnocentrism among Arab Diaspora: An Empirical Analysis of Arab American and Arab Consumers

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Marketing

Academic Year

Dates

October 2013 - June 2014

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Consumer Ethnocentrism among Arab Diaspora: An Empirical Analysis of Arab American and Arab Consumers

Scholar Information

Grantee

Saeb Al Ganideh

Title

Associate Professor and Chair

Institution

Al Zaytoonah University of Jordan

Host Institutions

Institution

Michigan State University

Faculty

Linda Good

Host Department

Department of Advertising, Public Relations, and Retail