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When Do Consumers Don the Sellers' Hat Versus the Buyers' Hat? An Empirical Study on Buyer/Seller Perspective Taking on Consumers in Transactions Involving Trad

Program

Fulbright Visiting Scholar Program

Program Country

India

Grant Activity Type

Research

Discipline

Business

Specialization

Marketing

Academic Year

2013-2014

Dates

September 2013 - August 2014

Flex

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

When Do Consumers Don the Sellers' Hat Versus the Buyers' Hat? An Empirical Study on Buyer/Seller Perspective Taking on Consumers in Transactions Involving Trad

Scholar Information

Grantee

Rahul Sett

Title

Assistant Professor

Institution

Indian Institute of Management Kozhikode

Host Institutions

Institution

Johns Hopkins University

Faculty

Dipankar Chakravarti

Host Department

Marketing