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Determinants of Mobile Advertising Attractiveness and its Impact on Brand-Related Outcomes

Program

Fulbright Visiting Scholar Program

Program Country

Turkey (Türkiye)

Grant Activity Type

Research

Discipline

Specialization

Marketing

Academic Year

Dates

August 2013 - June 2014

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Determinants of Mobile Advertising Attractiveness and its Impact on Brand-Related Outcomes

Scholar Information

Grantee

Elif Karaosmanoglu

Title

Vice-Dean(Academic)&Assoc.Prof

Institution

Istanbul Technical University, Faculty of Management

Host Institutions

Institution

University of Maryland, College Park

Faculty

P Kannan

Host Department

Marketing