Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Specialization
Business, Management, & Marketing
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition
Host Institutions
Host Department
Strategy, Ethics and Entrepreneurship