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Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Business, Management, & Marketing

Academic Year

Dates

December 2011 - May 2012

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition

Scholar Information

Grantee

Jukka Luoma

Title

Doctoral Student

Institution

Aalto University School of Economics

Host Institutions

Institution

University of Virginia

Faculty

Ming-Jer Chen

Host Department

Strategy, Ethics and Entrepreneurship