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Industrial Market Segmentation Under a Competitive Structure

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Marketing Research

Academic Year

Dates

September 2011 - November 2011

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Industrial Market Segmentation Under a Competitive Structure

Scholar Information

Grantee

Ming Chih Tsai

Title

Director and Professor

Institution

National Chung Hsing University

Host Institutions

Institution

University of Alabama, Tuscaloosa

Faculty

Diane Johnson

Host Department

Department of Management and Marketing