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Consumer Preferences and Firm Profitability Under Voluntary Pricing Mechanisms

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Business

Academic Year

Dates

September 2010 - December 2010

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Consumer Preferences and Firm Profitability Under Voluntary Pricing Mechanisms

Scholar Information

Grantee

Fernando Sobral Machado

Title

Associate Professor

Institution

Portuguese Catholic University

Host Institutions

Institution

Arizona State University - Tempe

Faculty

Rajiv Sinha

Host Department

Department of Marketing