The Study of Electronic Word of Mouth

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Business, Miscellaneous
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
The Study of Electronic Word of Mouth

Scholar Information

Grantee
Yi Ching Hsieh
Title
Professor
Host Institutions
Faculty
Robert H. Ducoffe
Host Department
School of Business and Economics