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The Study of Electronic Word of Mouth

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Business, Miscellaneous

Academic Year

Dates

August 2010 - January 2011

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

The Study of Electronic Word of Mouth

Scholar Information

Grantee

Yi Ching Hsieh

Title

Professor

Institution

National Central University

Host Institutions

Institution

Indiana University South Bend

Faculty

Robert H. Ducoffe

Host Department

School of Business and Economics