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Comparative Study of Customer Innovation in the Service Industry

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Business, Management, & Marketing

Academic Year

Dates

September 2010 - July 2011

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Comparative Study of Customer Innovation in the Service Industry

Scholar Information

Grantee

Yonggui Wang

Title

Professor and Head

Institution

University of International Business and Economics

Host Institutions

Institution

Northwestern University

Faculty

Yuxin Chen

Host Department

Department of Marketing