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Branding and Marketing Strategies of Over-the-Top Services in the U.S.

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Area Studies

Academic Year

Dates

August 2018 - July 2019

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Branding and Marketing Strategies of Over-the-Top Services in the U.S.

Scholar Information

Grantee

Jing Rong Huang

Title

Associate Professor and Director

Institution

National Chiao Tung University

Host Institutions

Institution

University of California, Berkeley

Faculty

Kevin O'Brien

Host Department

Institute of East Asian Studies