Is Frugal Innovation a Solution for Nordic Firms to Maintain Their Global Competitiveness?
Program
Fulbright U.S. Scholar Program
Grant Activity Type
Lecturer, Research
Specialization
Marketing, Other
Dates
-
Award Title
6533 | Fulbright-Hanken Distinguished Chair in Business and Economics
Project Title
Is Frugal Innovation a Solution for Nordic Firms to Maintain Their Global Competitiveness?
Scholar Information
Title
Associate Professor
Department
Department of Marketing
School
College of Business