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Fredericus Pieters

Home Country

Affective Responses and Advertising Effects

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Affective Responses and Advertising Effects

Scholar Information

Grantee

Fredericus Pieters

Title

Assistant Professor

Institution

Erasmus University

Department

Department of Economic Sociology and Psychology

Host Institutions

Institution

Pennsylvania State University

Faculty

Prof. Jerry Olson

Host Department

Department of Marketing