The Effects of Cultural Values in Electronic Word-of-Mouth Marketing: A Cross-Cultural Comparison
Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Teaching/Research
Discipline
Specialization
International Marketing
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Award Title
25010-BD|All Disciplines
Scholar Information
Grantee
Mahmood Hussain
Title
Associate Professor
Institution
Host Institutions
Institution