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U.S. Enterprises' Strategies for Chinese Markets
Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
U.S. Enterprises' Strategies for Chinese Markets
Scholar Information
Grantee
Xiucheng Fan
Title
Associate Professor
Institution
Department
Department of Management
Host Institutions
Institution
Faculty
Dr. Jerry Wind
Host Department
Department of Marketing
Institution
Faculty
Dr. Jerry Wind
Host Department
Department of Marketing