Shengdong Lin

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A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Communications
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers

Scholar Information

Grantee
Shengdong Lin
Title
Professor and Chair
Institution
Host Institutions
Faculty
Norbert Mundorf
Host Department
Department of Communications Studies