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Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Scholar Information
Grantee
Shan-Yu Chou
Title
Associate Professor
Institution
Department
Department of Business Administration
Host Institutions
Institution
Faculty
Dr. J. Miguel Villas-Boas
Host Department
Department of Marketing