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Samaa Attia

Home Country

The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

September 2009 - December 2009

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention

Scholar Information

Grantee

Samaa Attia

Title

Lecturer

Institution

British University in Egypt

Host Institutions

Institution

Columbia University

Faculty

Bernd Schmitt

Host Department

Department of Marketing