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Moving from the Traditional to the Modern Retail Formats: Experiences of Brazilian Retailers and Consumers
Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
Yes
Scholar type
U.S. Scholar
Award Title
8398-BR | All Disciplines
Project Title
Moving from the Traditional to the Modern Retail Formats: Experiences of Brazilian Retailers and Consumers
Scholar Information
Grantee
Ruby Dholakia
Title
Professor
Institution
Department
College of Business Administration
School
College of Business Administration
Host Institutions
Institution