Home Country
United States
Low-Cost, High-Impact Approaches to Teaching Marketing; Cross-Cultural Investigation Into the Effect of Public Commitment on Compliance Behavior and Resistance to Persuasion
Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Project Title
Low-Cost, High-Impact Approaches to Teaching Marketing; Cross-Cultural Investigation Into the Effect of Public Commitment on Compliance Behavior and Resistance to Persuasion
Host Institutions
Institution