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Phani Adidam

Home Country

United States

Applying Brand Audits to Assess Brand Health

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Specialization

Business, Mngmt, & Marketing

Academic Year

Dates

September 2022 - February 2023

Flex

No

Scholar type

U.S. Scholar

Award Title

12136-AU|Fulbright-Management Center Innsbruck (MCI) Visiting Professor

Project Title

Applying Brand Audits to Assess Brand Health

Scholar Information

Grantee

Phani Adidam

Title

Professor and Chair

Institution

University of Nebraska at Omaha

Department

Department of Marketing and Entrepreneurship

School

College of Business Administration

Host Institutions

Institution

Management Center Innsbruck