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Nobuhiko Terui

Home Country

Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

August 2005 - October 2005

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data

Scholar Information

Grantee

Nobuhiko Terui

Title

Professor

Institution

Tohoku University

Department

Graduate School of Economics and Management

Host Institutions

Institution

Ohio State University

Faculty

Dr. Greg M. Allenby

Host Department

Department of Marketing and Logistics