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Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective
Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective
Scholar Information
Grantee
Mohamed Hassan
Title
Assistant Professor
Institution
Host Institutions