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Effects of Brand Purpose on Consumers’ Prosocial Behaviors
Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Social Psychology
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Effects of Brand Purpose on Consumers’ Prosocial Behaviors
Scholar Information
Grantee
Kusuma Leelanarathiwat
Title
Director of Design Centre
Host Institutions
Institution
Faculty
William Crano
Host Department
Division of Behavioral and Organizational Sciences